About PHB


Who We Are...

PHB Ethical Beauty is a pioneering British family business with a revolutionary range of award winning ethical beauty products. We're home to the world's largest range of Natural, Vegan, Cruelty Free & Halal Certified beauty products. Our products are handmade in the UK and we do not test on animals.


Our extensive selection includes: Skin, Hair & Body care, Mineral Cosmetics, Male skin care and Natural remedies for Sensitive Skin, Eczema, Psoriasis & Acne. With over 200 products to choose from we offer something for everyone. 


Join Our Ethical Beauty Revolution... 

We're the original ethical beauty brand and we're on a mission to provide you with product purity. Our ethically made products are a safer choice for your own health and for the environment. We are also raising awareness about ethical issues that arise in the cosmetics industry, such as the use of animal derived ingredients, animal cruelty, plastic micro-beads and Palm Oil. All PHB products are free from alcohol, animal ingredients, Palm Oil & harmful chemicals and we are strongly against animal testing. 

Despite being a fresh, young company our products are already sold in over 20 countries worldwide and we have PHB Stores in 5 countries across the globe! We're on a mission to change the way you see your bath & beauty products. 

15% of Net Profit goes to Charity

As a compassionate company we are excited to announce that as of April 2015 15% of net profits will be donated to charity to help improve the lives of people and animals in the UK and around the world. 

For People Not Profit! 

Our dream is to turn PHB Ethical Beauty into a not-for-profit organisation that makes a difference in people's lives as we believe in people over profit. We are in the process of starting our own charity called The OneLove Foundation. Our dream for this is to help people, especially children, here in the UK and further afield whilst also donating to other worthy causes. If you have any worthy causes you'd like to let us know about we'd love to hear from you. Email us at charity@phbethicalbeauty.co.uk

A Love Exchange...

When you support our business by purchasing PHB products you will receive a lovely handmade beauty product that will work for your skin & benefit your overall health and well being. In return we will use your hard earned money to help people and animals who really need it, and you will be helping to make a positive impact on the world. 

How We Began...

Hi! I'm Rose Brown, founder of PHB Ethical Beauty. I am vegan and I started this company so that people can enjoy truly ethical, conscious & effective beauty products. 


At a young age I was made aware of the harmful ingredients you commonly find in beauty products like petrochemicals and cochineal (crushed insects). Many people don’t realise that most products contain unethical ingredients that can irritate skin, cause harm to the earth & animals and have long term effects on our health. These skin irritating chemicals, harsh alcohols and animal derived ingredients aren't hidden away and their use isn't denied, it's just accepted as normal. 


I strongly feel that the products you choose to use on your body should be made in balance with what you believe. Using products that are better for our own skin, the environment and the welfare of animals makes us feel good and we’re empowered by choosing products that benefit our skin and those around us. When we’re truly taking care of ourselves and our planet our inner beauty glows as well as our skin!  


So, along with my partner John and his mom Sally we began to develop a range of beauty products inspired by nature and created by hand using cutting edge natural formulas and ethically sourced ingredients. 


In the Summer of 2012 we launched our unique product collection comprised of over 200 products and a new concept was born - PHB Ethical Beauty.


A True Family Business...

We are a true family business! Our team has grown to include our Moms, Dads, Aunties, Brothers & Sisters! We have also been able to find & connect with like-minded people who believe in the PHB values to help us run our stores and warehouses and help us expand PHB into other countries. They have become part of our extended family too.


The Ethical Beauty Revolution...

We are the ethical beauty pioneers and we're proud to be leading the way with the largest collection of natural, vegan & halal certified beauty products available worldwide. We have created the first stores dedicated solely to providing Natural, Vegan & Halal Certified Beauty products. We wanted to go the extra mile to give you the power to choose products that you can feel assured adhere to the strictest of eco-credentials. 


What does PHB stand for?


Pure. Handmade. British.


Handmade in the UK with Love for the World...


Our manufacturing unit is situated in the South of England and is family owned and operated. This is where we produce all skin, body & hair care products. They are hand blended, filled and labelled by hand. Most companies would use machinery for this. We feel the fact that all of these processes are done by hand means that each product is made with loving care and greater attention to detail ensuring the highest quality. Many companies like to use machinery to get costs lower and lower however as we continue to grow we want to create more and more job opportunities, therefore creating employment for people to help assist us in these processes. We believe in people over profit!


Our cosmetics range is manufactured by our sister company based in Canada who are experts in formulating and manufacturing the purest vegan cosmetics. We have worked hard to develop a pioneering range that is of exceptional quality and provides unrivaled results. 


Why Vegan, why Halal?

At PHB we believe that the earth provides us with everything that you need to have healthy, happy skin. Mother nature provides a remedy for all your skins needs and there is no need to use animal ingredients or to test on animals. We feel it's our responsibility to have a positive impact on the planet, to care for our environment and for the welfare of animals. This is why our entire range is certified Vegan & Cruelty Free. 

Our founders come from Birmingham, one of the UK's most multi-cultural cities and wanted to provide a range that suits a wide variety of peoples beliefs. Halal Certified Beauty Products is an innovative concept and is barely provided for in the UK or many countries around the world, so our founders decided to cater for those looking for added purity in their products. The word Halal means permissible so halal certified cosmetics are made in accordance with values and manufacturing processes that are permissible to people who follow the Islamic religion. We feel it is a positive thing to respect and cater for peoples beliefs when they are in balance with promoting a more ethical way of living.  

Halal Certification is a stringent process that guarantees products are free from harsh alcohols (Alcohol, Alcohol Denat. & Ethanol) and Genetically Modified (GM) ingredients. We believe these ingredients are unnecessary in beauty products, and this certification provides reassurance not only for those wanting Halal products but also for those looking for products that are free from alcohol for other reasons. Halal Certification also means there are no animal derived ingredients and the products are not tested on animals. As we are a compassionate company and we value the lives and welfare of animals we have chosen to work with a Halal Certification company who only certify Beauty, Personal Care & Pharmaceutical Products.

Only the purest ingredients 


We understand that up to 60% of what goes on to skin goes into skin. This is why all PHB products are handmade using 100% naturally derived ingredients that are proven to be safe and effective. Many of our ingredients are certified organic and we hope very soon our products will be too. 


  • No Alcohol
  • No Animal Ingredients
  • No Animal Testing
  • No Parabens
  • No SLS / SLeS / ALS
  • No Palm Oil
  • No Synthetic Fragrance / Parfum
  • No Colourants /Dyes
  • No PEG / Petrochemicals
  • No Formaldehyde
  • No DEA / TEA / Phthalates 
  • No Urea

Our ingredients are always ethically harvested and responsibly sourced and we support fair trade co-operatives and regeneration projects which provide assistance and stability for farmers / growers & their local communities. We research endlessly the finest and most beneficial natural ingredients to blend with our organic produce and creating effective and ethical beauty products is our passion. 


Some of our Ethically Harvested Ingredients: The Minerals in our cosmetics are sourced from India where they are mined ethically. The owners of the mine help to fund schools and daycare centres so that the quality of life for their employees is fair. The Organic Shea Butter in our products comes from a women's Co-op in West Africa.  



Eco-friendly Packaging


We use eco-friendly packaging that comes from post consumer recycled sources. Much of our packaging is 100% recyclable, including our Aluminium lids, PET Bottles and Glass Jars. We ask that you recycle your PHB packaging and do your bit to help the planet. Alternatively you can send it back to us or bring it back to our stores and we can do it for you! 

You can read more about our ingredients policy here. 


"A family business... 15% of profit goes to charity"